Ideas for a project? I'd love to hear from you
Ideas for a project? I'd love to hear from you
SNEAK
Online sneakers stores, offers a wide selection of trendy brands with simple and intuitive shopping experience for the sneakers and fashion lovers.
Role
Research
User Experience
User Interface
Branding
Overview
I created an online store with a focus on providing users with an enriching shopping experience, confidence in service and up-to-date selections. The website design emphasizes an inspiring look and feel, and the flow is simple and intuitive, promoting a smooth shopping experience for its visitors.
User
Research
I conducted 30 interviews to understand the needs, goals, and pain points of shoes on-line shop users. They were asked a series of questions such as:
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What types of shoes do you usually buy online?
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How important is it to you to see product images from multiple angles before making a purchase?
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What factors are most important to you when choosing a pair of shoes online (style, comfort, brand, price)?
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How often do you return items when you buy shoes online, and what are the common reasons for returning?
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What do you think is missing from current online shoe stores?
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What is the most frustrating part of shopping for shoes online?
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Are there certain features or tools you'd like to see in an online shoe store that would make your shopping experience easier or more enjoyable?
85%
Purchase shoes based on current fashion trends
70%
Usually wear sneakers for various events and for work
56%
Like to view shoes paired with suitable clothing outfits
43%
Are frustrated that there is not enough selection
Conclusions
Based on the research findings, I realized that I should consider stocking up on a variety of sneakers, since 70% of respondents usually wear them, the sneakers will be trend-oriented, as 85% responded. and to cater the 56% of respondents who like to see shoes combined with appropriate outfits , I will add a menu by style for a better experience.
User Persona
Ella seeks a stylish store that inspires confidence in her purchase decisions.
Logo &
Naming
During the initial stages of my research, I found out the fundamental meaning behind the name "Sneakers," comes from the rubber sole which is extremely quiet and used for sneak to the tennis courts unhindered. "Sneak," it's a simple and memorable name that immediately conveys what the business is all about. The name also has a bit of a youthful and edgy vibe, which could appeal to a younger demographic.
Wireframes
Once I had defined the basic functions provided by the site, I began by creating a sketch which helped to define the main structures and plan the layout
Home page
The home page was designed to be visually appealing and easy to use, with a focus on showcasing the most popular and trending shoes. The clean and user-friendly design aims to make browsing intuitive and accessible, and the prominent feature of hot trends and popular shoes may encourage user engagement.
Keeping customers engaged for a prolonged period of time can be achieved by generating social interaction through relevant and inspiring imagery and content.
Menu
A dropdown menu presents a wide and clear layout with options displayed that allows to choose according to style, and gives inspiration.
Category page
To optimize the page, it's include clear category names, high-quality images, filters, detailed product information, that way shoppers easily browse and find the products which improve the shopping experience.
Product page
The product page includes a product images, a product description, and a list of key features. It also include customer reviews and ratings.
Noticeable main CTA "add to cart". The content on the right-side will scroll while images remain viewable to make more engaging online presence.
Thank You!
