Ideas for a project? I'd love to hear from you
Ideas for a project? I'd love to hear from you
Online sneakers stores, offers a wide selection of trendy brands with simple and intuitive shopping experience for the sneakers and fashion lovers.
E Commerce web & mobile
Research
User Experience
User Interface
Branding
Overview
As part of my studies, I created an online shoe store. My website aims to provide users with an enriching shopping experience and confidence in the reliable service. The website design emphasizes an inspiring look and feel, and the flow is simple and intuitive, promoting a smooth shopping experience for its visitors.
User
Research
I conducted 30 interviews to understand the needs, goals, and pain points of shoes on-line shop users. They were asked a series of questions such as:
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What types of shoes do you usually buy online?
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How important is it to you to see product images from multiple angles before making a purchase?
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What factors are most important to you when choosing a pair of shoes online (style, comfort, brand, price)?
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How often do you return items when you buy shoes online, and what are the common reasons for returning?
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What do you think is missing from current online shoe stores?
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What is the most frustrating part of shopping for shoes online?
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Are there certain features or tools you'd like to see in an online shoe store that would make your shopping experience easier or more enjoyable?
85%
Purchase shoes based on current fashion trends
70%
Usually wear sneakers for various events and for work
56%
Like to view shoes paired with suitable clothing outfits
43%
Are frustrated that there is not enough selection
Conclusions
Based on the research findings, I realized that I should consider stocking up on a variety of sneakers, since 70% of respondents usually wear them, the sneakers will be trend-oriented, as 85% responded. and to cater the 56% of respondents who like to see shoes combined with appropriate outfits , I will add a menu by style for a better experience.
User Persona
Ella seeks a stylish store that inspires confidence in her purchase decisions.
Logo &
Naming
During the initial stages of my research, I found out the fundamental meaning behind the name "Sneakers," comes from the rubber sole which is extremely quiet and used for sneak to the tennis courts unhindered. "Sneak," it's a simple and memorable name that immediately conveys what the business is all about. The name also has a bit of a youthful and edgy vibe, which could appeal to a younger demographic.
Wireframes
Once I had defined the basic functions provided by the site, I began by creating a sketch which helped to define the main structures and plan the layout
Home page
The home page was designed to be visually appealing and easy to use, with a focus on showcasing the most popular and trending shoes. The clean and user-friendly design aims to make browsing intuitive and accessible, and the prominent feature of hot trends and popular shoes may encourage user engagement.
Keeping customers engaged for a prolonged period of time can be achieved by generating social interaction through relevant and inspiring imagery and content.
Menu
A dropdown menu presents a wide and clear layout with options displayed that allows to choose according to style, and gives inspiration.
Category page
To optimize the page, it's include clear category names, high-quality images, filters, detailed product information, that way shoppers easily browse and find the products which improve the shopping experience.
Product page
The product page includes a product images, a product description, and a list of key features. It also include customer reviews and ratings.
Noticeable main CTA "add to cart". The content on the right-side will scroll while images remain viewable to make more engaging online presence.
Thank You!
